KREDO.

case study

One brand, four product lines.

Rebal Wear is a patriotic multimedia platform spanning apparel, a comic series, collectibles and media. We built one identity system flexible enough to hold all four.

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Product lines under one brand
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Unified visual identity system
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Apparel, comics, collectibles & media
Four very different products, one brand.

the challenge

Four very different products, one brand.

Apparel, a comic series, collectibles and media each have their own visual language. Rebal Wear needed one identity that could flex across all of them without losing coherence.

A system, not just a logo.

the build

A system, not just a logo.

We built a visual system with clear rules for how the mark, colour and type behave differently on a t-shirt, a comic cover, a collectible and a media asset — while staying unmistakably one brand.

They handled the branding, logo and assets that launched my career as an artist.

Savon Bartley · Lavender Rose, Chicago IL

let's begin

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