A brand that fit you at launch can quietly stop fitting the business you've become. Five signs it's time to look again:
- Your logo still looks like a college project, but your revenue doesn't.
- You've grown into new locations or products your original branding never accounted for (ask Metropolis Comics about going from one stand to three malls).
- Your print materials and your website look like they belong to two different companies.
- You're winning customers on price, not on being the obvious premium choice.
- You wince a little handing over your business card.
If two or more of these are true, it's worth a look. Book a free brand audit — 15 minutes, no pitch.
